TomTom Sports fitness band tracker is a product for daily fitness and health. Not only providing daily activity tracking and insights into sports activities but the team got challenged to deliver an optical HR and Bio-Impedance Analysis measurement for tracking body fat and muscle mass percentage on the wrist.
Body composition guide, advising and couching peoples health - making it easy to understand and act on insight, not just numbers and graphs.
Looking at priorities and making product decisions - Sleep tracking? Smartphone notifications? Jewellery vs sport? Modular? Emerging competition? Automatic workout recognition? Hydration, HR variability.
Successfully taking body composition reading from the wrist, screen size dimensions, easy charging and making a modular device work within the TomTom Sports ecosystem.
Our two main target groups are exercise enthusiasts and activity enhancers. Someone is looking to enhance their overall daily activity level.
The new personalised activity monitor that measures motivates and advises to help you progress to a fitter and healthier you.
"I wish to skip pairing in first-use and do it later (with features disable such as time) and be prompted to pair later without plugging in USB."
"I don't understand navigation, and I can't find body composition mode."
"I want (after first time being paired) to pair a different device to my phone without connecting it to the desktop (multiple devices via phone)"
The TomTom Sports mobile app offers additional support which consists of animated illustrations and pairing suggestions.
The dimensions of the screen were always going to be an issue, and navigating between modes and features felt complicated, confusing and failed usability tests often. The addition of motion helped communicate flows and gave the product its personality.
Prototypes and testing gave insight into the hardware limitation and validated designs. 85% of my hopes and dreams got delivered without compromising performance. :)
At 128x32 pixels, telling an informative story while using limited explanatory text and highlighting key features was at first daunting.
A core principle of simplicity and focusing on the essentials was vital. Unavoidable, but a primary goal was to reduce attention to the size of the overall display, this influenced transitions that expanded in and out within the selected screen - avoiding bleeding graphics and revealing the edges.
From experience working quick-start guides, the biggest challenge was the 70x70mm dimension and the business requirement of non-use of language and explanatory text. With the limited space, the illustrations must be focused on the essentials for single use.
On the TomTom touch, I focused on powering up, downloading the mobile app and an introduction to the device necessary gestures of swiping and button press.
A successful Bluetooth connectivity depends on both hardware and software to work correctly, and when it fails, it is potentially a deal-breaker. With all our products, we strive for a seamless experience, but in the case of unhappy flows, various support is in place across multiple channels.
Once powered, the device immediately searches for a mobile phone, and we present the user a URL for failed connections.
The problem with conventional step counting devices is that they don't give an indication of the impact on the body, and for active users, it's not a useful indicator.
We wanted to go beyond standard activity tracking, being fit is more than a number on a scale, and body composition is an excellent indicator of fitness.
Composition reading explorations.
Taking a reading and viewing on a mobile device.