Sport illustrations

We wanted more than beautiful designs, but a powerful tool to engage and communicate with users. The illustrations are part of the sports brand identity and add flavour, meaning and serve as an important light-weight counterpart to serious data and statistics.

Concepts

I explored various styles; the intention was to have a collection of characters that embodied individual sports movements, while consistently aligning with TomTom's iconography style.

Scenes

In use

Assistive, educational and delight.